Business User Profile

A Business User within the organization has in-depth knowledge of one or more functional/business systems or applications. They have good judgment in making decisions and significant problem solving skills and. They need answers to the following types of questions:

•  - What is my best performing city in terms of sales? 
   - What are my top n/bottom n? Selling products? 
   - How does sales this year compare to last year? 
   - What is the three month moving average of sales? 
   - What will my sales look like next year?

Casual business users need to execute pre-built reports on a frequent basis, which assists them with their primary function of understanding and controlling business operations. More skilled business users need to create and run ad hoc reports and perform interactive analysis in order to analyse the meaning and nuances of data.
They need a productive and easy-to-use reporting tool, focused on non technical users who need real time insight to operations that will lead to better decision making.
In addition to efficient, interactive reporting business users require an integrated view of information which is organize according to their personalized business interests regardless of how many different data sources or locations are involved in returning the information.

Benefits for the Business User

• Provides real time access to relevant information from any data source
• Gives a broader picture of data to the user, e.g., by displaying and relating data in Oracle and MS SQL Server databases
• Empowers end user to manipulate information on-line without IT intervention, like :
• Change data views at will
• Create and alter report hierarchies (ad hoc reporting)
• Move from grid to crosstab mode within the same report
• Format report object
• Create on line calculated columns and expressions
• Visualize data using graphs
• Allows movement from summary to detail information from within the same environment.
• Allows parameter driven reports to be delivered according to specific user or role needs and privileges.
• Allows multiple drill down, drill through navigation paths to relative information from within a report.
• Multiple output formats like (ms excel, xml, html, pdf) from within the client.
• Allows on line and off line view of reports, thus reducing the need for continuous network connections and enhancing portability of solution.
• Multi Lingual Capabilities allows end users to view reports in Language of choice.